Website redesign in Sarasota,
built the way the big companies build theirs.
Most small business sites in Sarasota run on WordPress or a page builder like Wix or Squarespace. We rebuild yours on the same framework behind some of the biggest sites on the internet and write the pages for what your customers actually search. It starts at $1,500 for up to five pages.
- Up to 5 pages, starting at $1,500
- Fast on a phone, measured before launch
- Pages written for local searches
- Add a CMS, booking, or a store later
Local business sites on a phone
1 in 5
We checked 1,231 local business websites from area chamber directories. 269 of them don't adapt to a phone screen at all. If yours is one of them, half your visitors are pinching and zooming or leaving.
269 of 1,231 sites checked
Sarasota is where we're based, and it's where most of our rebuilds are. Downtown, St. Armands, Siesta Key, Gulf Gate, Palmer Ranch, the Rosemary District. If your customers are here, your site should show up when they search here.
Also rebuilding sites in
There's a part of your website you'll never see. It's the part Google reads.
WordPress or a page builder gets you a site that looks fine on the surface. Underneath, every visit loads a long list of plugins and scripts, it's slow on a phone, and the code Google reads is a mess. Nobody shows you that part in a sales pitch, and it's the part that decides whether you show up when someone in Sarasota searches for what you sell.
Speed
A WordPress or page-builder site
The server assembles every page on the fly, every visit. Slow on a phone, slower on a weak signal.
What we build
Pages are built ahead of time and served from servers close to your customer. We measure load time on a phone before launch and hand you the number.
Plugins
A WordPress or page-builder site
A long list of plugins from different authors. Each one is a thing that breaks, slows the site down, or gets hacked.
What we build
Zero plugins. The site is code we wrote, and nothing else runs on it.
What Google sees
A WordPress or page-builder site
Google guesses what each page is about from the template's leftovers.
What we build
Every page carries structured data that tells Google and the AI assistants what your business is, where it is, and what it does. The title, headline, and description are written for the search you want to win.
Images
A WordPress or page-builder site
Photos uploaded at full size and sent to every phone that way.
What we build
Every image resized and converted automatically for the screen that's asking for it.
Security and updates
A WordPress or page-builder site
Patches from three vendors, a hosting bill from a fourth, and a login page bots hammer all day.
What we build
One codebase, one host, and no admin login on the public site to attack.
Why this costs $1,500 now and used to cost $15,000
The framework we build on is called Next.js. It's the same one behind some of the biggest sites on the internet. Until a couple of years ago, building on it meant paying a developer by the hour for weeks, so nobody offered it for a five-page business site. We build with AI coding tools now. They cut the hours by a lot. That's why a small business can now get the same foundation for what used to buy a template.
Before and after, measured by Google's own tool.
Lighthouse is a free audit tool Google builds into the Chrome browser. Anyone can run it on any website: open the site in Chrome, open the developer tools, click Lighthouse. It loads the page the way a mid-range phone on a slow connection would and grades it from 0 to 100 in four categories. Green is 90 and up.
Performance
How fast the page shows up and settles. The biggest piece of it is how long the main image or headline takes to appear.
Accessibility
Whether someone using a screen reader, a keyboard, or a zoomed-in phone can use the page. This is also the tree AI agents read.
Best Practices
Security basics, broken images, outdated libraries, and errors in the console.
SEO
Whether Google can read the page: title, description, mobile friendliness, crawlable links, structured data.
The rings are the median scores of the twelve local WordPress sites we tested in October 2026.
Google has counted page experience in ranking since 2021, and Lighthouse is the lab version of what it measures on real visits. A score is not a ranking, and nobody can promise you one. But a site in the red is losing people before it loads, and a site in the green has removed every technical reason for Google to pass it over.
The crane company from the story, before and after
Their WordPress site, January 2026
Our rebuild, live today
Same site, same test, three versions
Before
Their WordPress site
April 2026, on a phone
The main image took 18.5 seconds to show up on a phone.
What they paid for
The $15,000 AI-builder site
April 2026, on a phone
The main image took 194 seconds. The homepage shipped 39 MB of photos nobody had resized.
After
Our rebuild
October 2026, on a phone
Main image in under 3 seconds on a throttled phone and under 2 on a desktop, where performance scores 93.
Every run is Google Lighthouse on its default mobile setting, a simulated mid-range phone on a slow 4G connection. Scores move a few points run to run. The first two columns are the audits we ran before we took the job. The third is the median of three fresh runs on the live site.
And the WordPress sites around here
We ran the same test on twelve WordPress sites from the chamber list in October 2026, picked at random. The median performance score on a phone was 61. One of the twelve scored green. Eight of the twelve took seven seconds or longer to show their main image, and the slowest took 35.
Pages written for what people here actually search.
Before we write a page, we look up what people in Sarasota type into Google when they need what you sell. Real phrases, with the town in them. Then each page gets a title, a headline, and copy aimed at one of them, and the structured data that goes with it.
Nobody can promise you a spot on page one, and you should walk away from anyone who does. What we do is take away every technical reason Google has to pass you over, then hand you a baseline at launch so you can watch what moves.
You also get a redirect map. Every old address on your current site forwards to the matching page on the new one. The search traffic you already have doesn't fall off a cliff on launch day.
AI assistants read websites now. Yours has to be readable.
When someone asks ChatGPT, Claude, Google, or Perplexity for a plumber in Sarasota, the assistant goes and reads websites before it answers. Some of them now browse on the person's behalf: fill in the form, book the appointment, compare the prices. They don't see your site the way a person does. They read the code underneath: the structured data, the accessibility tree, the page outline, and a short file called llms.txt that tells them what your business is and where to look.
Google added an Agentic Browsing category to Lighthouse in 2026 to check exactly this. It looks at whether the accessibility tree is well formed, whether the page jumps around while it loads, and whether an llms.txt file is there and written right. That category did not exist a year ago.
If your site was last rebuilt before 2024, none of this was on anyone's list. It was built for a web where only people and Google's crawler read it. The design might still look fine. The data underneath, the part an assistant needs to understand what you do, who you serve, and where you are, almost certainly isn't there.
Every site we build ships with it: structured data on every page, a clean accessibility tree, an llms.txt file, and a layout that doesn't jump. We run the agentic checks before launch, the same as the rest of the Lighthouse report.
What an AI agent looks for
We ran the agentic checks on eight local business sites from the chamber list. Six failed the accessibility-tree check. One had an llms.txt file.
Structured data
A block on every page, in the format Google and the assistants ask for, that says what the business is, where it is, what it sells, and what it costs.
A clean accessibility tree
The outline of the page that screen readers and agents both use. Headings in order, buttons that say what they do, forms with labels.
An llms.txt file
A short plain-text file at your address that gives an assistant the summary of your business and links to the pages that matter.
A page that holds still
Layout that does not shift while it loads, so an agent clicking a button hits the button.
Starting at $1,500. We think the going rate is a racket.
Three or four years ago, an agency built a business website by hand. It took a team weeks, and the bill ran $10,000 to $20,000. Today a lot of those shops build with AI tools too, in a tenth of the time, and still send the same invoice. We think that's a racket, and we'd rather say so than join it.
What that looks like in real life
An agency charged a client of ours, a crane company we've worked with for years, $15,000 to move their site off WordPress. What they got was a static site spit out by an AI builder. The design was nice, but the guts weren't. They'd been fleeced, and they're far from the only ones.
We kept the design they'd already paid for, rebuilt it on a proper framework, added a CMS so they could publish their own posts, and set up automated blog and social posting. The whole job came in at about a third of what they'd paid the first time.
The Website Rebuild
Starting at $1,500
Rebuilt so customers can find you, and so can the AI they ask first.
Up to five pages rebuilt on modern bones, your existing content moved over with an editorial pass, one round of revisions, and the findability foundation built in with a baseline you can measure against. More pages, new writing, or a site we have to lift off a legacy platform: estimated after the call.
What moves the number
$1,500 covers a simple site: a fresh design, the new framework, up to five pages. Here's what adds to it. Every line shows up on your estimate before any work starts.
- A sixth page and beyond
- Pages written from scratch instead of edited from what you have
- A CMS, so you publish your own posts without calling us
- Automated blog and social posting, written for you and posted after you approve
- Online booking, customer logins, a store, or anything else that has to run
- A second location
Hosting on our platform runs $10 to $20 a month, and we tell you that before you sign anything. Every build includes 30 days of post-launch support. If you want us to keep an eye on it after that, there's a maintenance plan. See every price we publish
Built to start small and keep going.
The $1,500 site has no database and nothing running behind it, on purpose. That's what makes it fast and cheap to host. It's also built on the same stack we use for full applications. When you're ready for a booking system, a customer portal, a store, or a CMS, we add it to the site you already have instead of starting over on a new platform.
You keep the same codebase, the same host, and the same people. You own the domain the whole time. If you ever want to take the site somewhere else, it's a folder of code you can hand to anyone.
How it goes
Step 1
Scoping call
We look at your current site together, you tell us what you want it to do, and you get an estimate with every line on it.
Step 2
Kickoff
Three things: your content and photos, the email address the contact form should reach, and the login for wherever your domain lives. That last one is the launch blocker every time, so we start on it first.
Step 3
Build week
You get a preview link and one round of revisions.
Step 4
Launch day
Two records change at your domain registrar. Same address, new site, every old page forwarding to its new one. We capture the baseline and send it to you.
Questions we get on the scoping call
Straight answers on website redesign in Sarasota
Send us your website address. We'll tell you what's under it.
The scoping call is free. We'll look at your current site together and show you what a phone sees when it loads. You'll leave with an estimate that has every line on it.